You’re looking around a demo shop. The calendar, clients and numbers all work the way they would in yours. Saving, texting and booking are switched off.
Main Street Barber Co.
Owner
You’re looking around a demo shop. The calendar, clients and numbers all work the way they would in yours. Saving, texting and booking are switched off.
Main Street Barber Co.
Owner
What brings people in, and what keeps them coming back.
Connected accounts
One sign-in per platform. Connect opens a secure page from Windsor, the service SteadyChair reads your accounts through: sign in and say yes to each part. Nothing to copy or paste, and you can disconnect any time.
Facebook and Instagram
One sign-in for your ad account, Instant Form leads, Facebook Page and Instagram.
Your Business Profile on Maps and Search, and your website's Google Analytics and Search Console if it has them.
Five things, once. Then this box goes away.
1 of 5 done
Set up texting from your shop's own number
Reminders, rebook nudges and win-back texts are what bring clients back. The phone carriers take a couple of weeks to approve a number, so start this first.
Put your booking link in your Instagram bio and on Google
The two places most people look first. The list below is right here on this page.
Add your Google review link
Paste it once and the review button writes the message for every barber.
Pick one offer to start with
One is enough. Happy hour on your slowest afternoon is the usual first one.
Tell Small Cove what you want more of
More new clients, more of one service, busier mornings. It changes what the ads say.
A one-off message you write and send, by text or email, to the clients who said yes to offers: everyone, or one barber's regulars. Send it now or schedule it. You have not sent one yet.
Each barber's open time in the next seven days, and their regulars who are due and have nothing booked. Telling those people first is the fastest way to fill a chair.
This month
95
New clients booked this month
135
From ads
On your invoice
What it costs
You pay for a new client who actually came in, on one monthly invoice.
Where clients came from has the whole picture, ad by ad.
Your booking link
https://steadychair.com/book/demo/main-street
Instagram bio
The link in your bio. Instagram will not let us look, so this one is your word.
Google Business Profile
On Google, open your profile, go to Bookings, choose Add link and paste this in place of the plain link, so those bookings read Google profile.
https://steadychair.com/book/demo/main-street?utm_source=gbp
Text signature
The line at the end of the texts you send from the shop's phone.
Website
This one we can check for you.
What a client sees when they open your link.
Tag your most-booked service on your booking page
Clients see a small “Most booked” tag on the service your shop books most, so somebody new knows where to start.
Right now that is Haircut, booked 516 times in the last 60 days.
Switch one on and it runs by itself, sending to each client at the right moment. A campaign goes out once; these keep going until you switch them off.
Last-minute openings
Text or email today's open slots to regulars at 20 percent off.
Needs texting. Set it up in Settings, under Texting. Offers still go by email.
Happy hour
A standing discount on a slow day or window, in dollars or a percent. Your booking page shows it over that day and on those times.
Mon all day, $5 off. Your booking page shows it over that day.
Tue 1:00 PM to 4:00 PM, $5 off. Your booking page shows it over that day.
Bring a friend
A referral link on every confirmation, with the reward you name.
Loyalty
Every 10 cuts earns a reward.
Win-back
A note to anybody who has not been in for 55 days.
Needs texting. Set it up in Settings, under Texting.
Rebook nudge
A note 28 days after a cut, when they are due.
Needs texting. Set it up in Settings, under Texting.
Ask for a review
A text two hours after a cut, once per client, in your words from Settings.
Add your Google review link in Settings first, or there is nothing to send.
Gift cards
Sell a gift card at the desk or online. Waiting on how unredeemed balances are held.
Packages
Five cuts for the price of four. Waiting on the payments path.
This month's post
Small Cove makes one post a month for you, in your own brand. This month's is on its way.